A meta tag is any one of a variety of labels you give your web page. Although there are quite a number of different types of meta tags, we will discuss the most common ones here. These “tags” or labels are essential for helping search engines understand the name of your website’s pages, know what information the pages contain, display a small description for search engine result listings, and understand how to treat each page when indexed.
Meta tags are important because different search engines weigh the information in these tags differently. It is believed that Google uses them in relation to other factors, ensuring consistency and validating page rank. It’s good practice to make sure that your meta tags are complete, accurate, and up-to-date.
Note: Make sure that each page found on your website has its own unique set of meta tags. Duplicate tags can really hurt your rankings.
Here’s an example of the meta tags I use to describe just one of my many websites, MarketingScoop.com:
<title>Internet Marketing Expert | Marketing Secrets</title>
<meta name=“Description” content=“Internet marketing expert reveals powerful marketing secrets. Search our internet marketing expert database, marketing service providers, and more.”>
<meta name=“Keywords” content=“internet marketing, marketing secrets, online marketing expert, internet marketing help.”>
<meta name=“Robots” content=“all”>