This tag is the page title. Not only does it tell a search engine what the main theme of your page is, it also shows up as the title of your website on a search engine results page. For example, using the title on the previous page you’ll see that it appears as the highlighted title in the Google results. The title tag also shows up at the very top of your web browser for each web page you visit.
As a rule of thumb, make sure your title tag is no more than seven words and less than sixty five characters , including spaces. This is the maximum number of letters and spaces displayed as a Google title. If your title is longer, it will run off and include three trailing dots when appearing in the Google search results listing.
The reason you want to limit your title tag to only seven words is because Google places a weight (level of importance) on each word in your title tag. Therefore, the more words you have, the less weight applied to each word. This is why it’s so important that your title tag contains the key theme of your web page or website and focuses on your specific keywords.
Note: Place your keywords in the title tag! I’ll be covering keywords in the next section. For the time being, just remember that your title tag should include your keywords, as keywords are the terms your potential customers use when searching for you online.
I’ve used two keyword phrases as part of my title tag, separating them with a post (example: Internet Marketing Expert | Marketing Secrets). The post is found on your keyboard above the enter key. By separating these terms with a post, Google sees them as being separate and distinct phrases without taking up valuable title tag real estate. Keep in mind that by using up to seven words in your tag, you can develop many keyword combinations, mixing and matching terms. For example, my title tag has helped achieve first page Google placements for Internet marketing expert, marketing expert, and Internet marketing secrets.